True Original Company

My name Aslı (pronounced as "Ah-s-luh") is of Turkish origin and
carries a rich and beautiful meaning. It is derived from the word "asıl",
which means "genuine," "true," "original," or "essential" in Turkish.
The name conveys a sense of authenticity, purity, and being true to oneself,
making it a meaningful choice.

The name of my company, True Original, is deeply rooted in the meaning of "Aslı," which signifies being genuine, authentic, and true to one’s essence.
In branding, this philosophy aligns perfectly with the principles of marketing,
like expressed in Seth Godin’s Purple Cow,
which advocates for creating remarkable, standout products and services.

Just as "Aslı" reflects the importance of staying true to one’s origins, True Original is about helping brands uncover and embrace their unique, authentic identity.

By grounding strategies in this authenticity,
the consultancy True Original Company ensures that
businesses not only stand out as extraordinary
but also build lasting trust and connection with their target audiences.
True Original transforms authenticity into a competitive advantage,
proving that the key to success lies in being both original and true to oneself.