We know growing numbers of consumers take a holistic view on health, seeking to fill their bodies with food that tastes good, does good, and makes them feel good. They never compromise on the taste, though.

That’s why we’ve worked hard – directly with consumers every step of the way – to develop an nHFSS range that’s got the balance between great taste and health spot on. Breakthrough innovation in Go Ahead world, Wholistic Bar, is a cold pressed, containing the likes of nuts, dried raspberry pieces, roasted cocoa nibs and date paste. Comes with well-know health benefits.

After almost 10 years of decline, c. +18% RSV growth in store with +17% penetration and +9% OSF increase, reaching to x6 frequency in two years.

Brand: Go Ahead | pladis UK&I            Agency: TBWA |    2022-24