Falım is Türkiye’s most popular chewing gum with a local with an authentic brand personality. Promises a never-ending chewing goodness, starting consumer communication around Health & Wellness and Sustainability in 2009, way before all other confectionary and snacking brands. 

As the Corporate Partner to the TEMA Foundation (NGO), Falim partnered with İzmir Development Agency and the Ministry of Environment to develop a sustainable growth project for the Aegean region of Türkiye.

This initiative aimed to revive the long-neglected economic value of mastic trees, a species native to the region, by developing a plantation area and promoting sustainable agricultural practices for local farmers. Created 40% nation-wide project awareness in the first year.

Brand: Falim| Mondelez            Agency: VML / Young & Rubicam    |    2009