Welcome to Cheddar Town: Creating a Unique Brand World

All aboard the flavour train to Cheddar Town, our animated creative platform for Mini Cheddars. In Cheddar Town, the cheese snacks and townsfolk live together in perfect harmony.

With the introduction of a fresh and distinctive personality in our campaign, Mini Cheddars successfully revitalised the brand and developed a unique brand asset.

Resulted in a remarkable doubling of Mini Cheddars' spontaneous brand awareness and an impressive 21% surge in sales. And won the Effie Award UK and Europe.

Brand: Mini Cheddars| pladis UK&I            Agency: TBWA    |    2022-24